Last updated: July 23, 2026
Regency Property Management, Inc. respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit regencypm.com, contact us, request information about an apartment, schedule a showing, use our apartment-matching tools, or follow links to our application or resident platforms.
By using this website, you acknowledge the practices described in this Privacy Policy.
1. Information We Collect
The information we collect depends on how you interact with the website.
Information You Provide
We may collect information you voluntarily provide, including:
- Your name
- Email address
- Telephone number
- Preferred contact method
- Desired apartment location
- Preferred move-in date
- Monthly rental budget
- Bedroom and bathroom preferences
- Apartment features or amenities you are interested in
- Questions, comments, or messages
- Information submitted when requesting a showing
- Other information you choose to provide through a website form
If you begin a rental application or use the resident portal, additional information may be collected by AppFolio or another third-party service. This may include identification, employment, income, rental-history, financial, payment, or screening information.
Please do not submit Social Security numbers, banking information, payment-card information, government identification numbers, or other highly sensitive information through Regency’s general contact forms.
Information Collected Automatically
When you visit the website, certain information may be collected automatically, including:
- Internet Protocol address
- Browser and device type
- Operating system
- Approximate geographic location
- Referring website
- Pages viewed
- Links or buttons clicked
- Date and time of access
- Time spent on the website
- Website errors and performance information
- Cookie and similar technology identifiers
This information helps us operate, secure, evaluate, and improve the website.
2. How We Use Information
We may use collected information to:
- Respond to questions and apartment inquiries
- Provide information about available apartments
- Help visitors identify communities that may meet their needs
- Schedule or coordinate property showings
- Assist with the rental application process
- Communicate with applicants and prospective residents
- Provide resident services and support
- Process maintenance or service-related communications
- Operate, maintain, and improve the website
- Understand how visitors use the website
- Protect against fraud, misuse, and security threats
- Maintain business and communication records
- Comply with legal, regulatory, and contractual obligations
- Enforce our website Terms and Conditions
- Protect the rights, safety, and property of Regency, its residents, employees, and others
We may also use contact information to follow up about an inquiry or apartment opportunity. Where required by law, we will obtain consent before sending promotional communications.
3. Rental Applications and Resident Services
Regency’s website links to AppFolio for rental applications, resident accounts, payments, maintenance requests, and related services. The live Regency site currently directs applicants and residents to AppFolio-operated platforms. See the Regency contact page.
Information submitted directly through AppFolio is collected and processed under AppFolio’s own terms and privacy practices. Regency may receive and use information from AppFolio as necessary to:
- Evaluate rental applications
- Verify applicant information
- Communicate with applicants and residents
- Administer leases and resident accounts
- Process payments
- Coordinate maintenance
- Meet legal and recordkeeping obligations
Regency does not control AppFolio’s independent privacy or security practices. You should review the privacy policy presented by AppFolio before submitting personal information.
4. Cookies and Similar Technologies
The website may use cookies, pixels, tags, local storage, analytics tools, and similar technologies.
These technologies may be used to:
- Enable essential website features
- Remember visitor preferences
- Support forms and interactive features
- Measure website traffic and engagement
- Diagnose technical issues
- Improve website functionality and performance
- Protect the website against misuse
- Understand the effectiveness of marketing efforts
You can usually control or delete cookies through your browser settings. Blocking cookies may prevent certain website features from operating correctly.
If Regency uses nonessential analytics or advertising cookies that require consent under applicable law, visitors will be provided with an appropriate consent mechanism.
5. Analytics
We may use third-party analytics services to understand how visitors interact with the website. These providers may collect information such as pages visited, session duration, device information, approximate location, referring source, and interactions with website features.
Analytics data may be aggregated or pseudonymized. Third-party analytics providers process information according to their own privacy policies.
6. Third-Party Websites and Embedded Services
The website may contain links to or embedded content from third parties, including:
- AppFolio
- Google Maps and other mapping services
- Apartment application or showing platforms
- Social media platforms
- Video or media-hosting services
- Analytics and website-performance providers
- External businesses, attractions, and community resources
When you interact with third-party content or follow an external link, that provider may collect information, place cookies, or track your activity according to its own privacy policy.
Regency does not control and is not responsible for the privacy, content, security, or availability of third-party websites and services.
7. How We Share Information
We may disclose information to:
Service Providers
We may share information with companies that help us operate our business or website, such as:
- Property-management software providers
- Website hosting and maintenance providers
- Form and email-delivery services
- Analytics providers
- Security and fraud-prevention providers
- Payment processors
- Applicant-screening and verification providers
- Professional advisers and contractors
These parties may access information only as necessary to perform services for Regency or as otherwise permitted by law.
Legal and Safety Purposes
We may disclose information when reasonably necessary to:
- Comply with a law, subpoena, court order, or governmental request
- Exercise or defend legal rights
- Investigate suspected fraud or unlawful activity
- Protect Regency, its residents, employees, visitors, or others
- Enforce agreements and website terms
- Respond to an emergency involving health or safety
Business Transfers
Information may be transferred as part of a merger, sale, acquisition, restructuring, financing, or transfer of some or all of Regency’s business or assets.
With Your Direction or Consent
We may share information when you request, authorize, or consent to the disclosure.
Regency does not sell personal information for monetary payment. Regency should review any advertising or tracking technologies used on the website before making broader representations concerning the “sale” or “sharing” of personal information under specific state privacy laws.
8. Data Retention
We retain personal information for as long as reasonably necessary to:
- Respond to inquiries
- Process applications
- Manage applicant and resident relationships
- Provide requested services
- Maintain business and housing records
- Resolve disputes
- Enforce agreements
- Meet legal, tax, insurance, and regulatory obligations
- Protect against fraud and security threats
Retention periods may vary depending on the type of information, the nature of the relationship, and applicable legal requirements.
Information processed through AppFolio or another third-party platform may be retained according to that provider’s policies and Regency’s legal or operational requirements.
9. Data Security
Regency uses reasonable administrative, technical, and physical safeguards designed to protect personal information.
However, no website, email transmission, database, or electronic storage system can be guaranteed to be completely secure. Visitors provide information electronically at their own risk.
If you believe information submitted to Regency has been compromised, contact us promptly using the information below.
10. Your Choices and Privacy Rights
Depending on where you live and applicable law, you may have the right to:
- Request access to personal information associated with you
- Request correction of inaccurate information
- Request deletion of certain information
- Request information about how your data is used or disclosed
- Withdraw consent where processing is based on consent
- Opt out of certain marketing communications
- Appeal the denial of an applicable privacy request
- Receive equal service without unlawful discrimination for exercising a privacy right
These rights are not absolute. Regency may retain or continue using information when permitted or required by law, including for housing, contractual, fraud-prevention, safety, or recordkeeping purposes.
To submit a request, email info@regencypm.com. Regency may need to verify your identity before completing the request.
11. Email and Telephone Communications
If you provide your email address or telephone number, Regency may use it to respond to your inquiry, provide requested apartment information, coordinate a showing, or communicate about an application or resident matter.
You may opt out of promotional emails by following the unsubscribe instructions in the message or contacting Regency. Opting out of promotional communications will not prevent necessary transactional, application, lease, maintenance, safety, or resident-service communications.
Regency should add a separate text-message consent section if its forms enroll visitors in recurring SMS marketing or automated text campaigns.
12. Fair Housing and Sensitive Information
Regency supports equal housing opportunity and handles housing-related information in accordance with applicable fair housing and privacy laws.
Information concerning accommodation requests, disability-related needs, screening results, or other sensitive housing matters should be submitted only through the process designated by Regency.
Do not send medical records or other sensitive documentation through a general website form unless instructed to do so by an authorized Regency representative.
13. Children’s Privacy
This website is intended for people seeking rental housing, residents, property owners, and general adult visitors. It is not directed to children under 13, and Regency does not knowingly collect personal information directly from children under 13 through the website.
If you believe a child has provided personal information through the website, contact Regency so the situation can be reviewed.
14. Do Not Track and Browser Signals
Some browsers provide “Do Not Track” or similar privacy signals. Because there is not one universally accepted standard for responding to all such signals, the website may not respond consistently to them.
Where required by applicable law, Regency will honor legally recognized browser-based opt-out signals.
15. External Links
This website may link to external websites that Regency does not own or operate. This Privacy Policy does not apply to those websites.
Visitors should review the privacy policy of each third-party website before providing personal information.
16. Changes to This Privacy Policy
Regency may update this Privacy Policy periodically to reflect changes in its services, website practices, third-party providers, or legal obligations.
The updated policy will be posted on this page with a revised “Last updated” date. Material changes may also be communicated through the website or another appropriate method.
17. Contact Us
For questions, concerns, or privacy requests, contact:
Regency Property Management, Inc.
102 N. Franklin St.
Madison, WI
Phone: (608) 251-3700
Email: info@regencypm.com
Website: https://regencypm.com/
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